The Next-Gen Design Competition is designed to spotlight the developers of innovative PC industrial designs, as well as increase awareness among consumers and businesses about the importance of industrial design and the digital lifestyle in the development of PCs. Entrants are asked to design the next generation of Windows-based PCs from hardware to software to the out of box experience.

Microsoft envisions great things for the PC, with design being a focal point of innovation. Rethink the grey box of the past, and envision the PC of the future and a machine for the truly passionate.